Tag Archive: SEO

I’ve said it two years ago, repeated it last year and, at the risk of being redundant, feel compelled to say it again. Oh hold it – Alder Yarrow just said it on his wonderful Vinography blog post and why fuss with perfection. If your eyeballs have yet to stick to his ‘Social Media and the Wine Industry – A New Era’ post, it’s a must read:

[ brain activate finger - click here - and get ready to focus ]

My point, and his shared view, is fundamentally simple: if you’re not using social media to market and sell your wine you simply won’t market as well or sell as much as those who are. What’s not so simple however is how to do it right and, if you can’t get it right, you’re spinning your wheels.

If you don’t get social media and you don’t get how to integrate it into your strategic marketing plan and you don’t get how to leverage its power and reach, hire someone who does. There’s plenty of people out there who specialize in helping wineries figure it all out. Make sure however that they know how to repurpose the content you’ve already developed for your more traditional channels for the web so you can do more with less. The longer you wait to not only embrace it but figure out how to really do it right, the more money you’re leaving on the table for your competitors to slurp up.

The most efficient and the most cost effective way to build brand awareness, consideration and demand is to smartly execute social media in an integrated and systematic fashion. But, please do look before you jump. For optimal results, you need a rock-solid social media strategy that dovetails with and feeds into your content marketing and organic SEO strategies.

Don’t set up yet another social media profile — yes, I can hear you thinking ‘oh what’s this Pinterest thing?’ —  without first putting on your thinking cap. Good news is it’s not rocket science but it does require a considerable amount of strategic thinking. If you’re more of a doer than a thinker, consider hiring someone who is left brained to work with you.

My next blog posts will explore the key building blocks in constructing a rock-solid online marketing foundation for your brand. In the interim, if you’re an impatient type, I invite you to visit our partner site, Building a Sound Foundation and lay your eyeballs on  the ‘You Need a Strategy Dammit not Another Social Media Profile’ blog post.

In the words of a mighty smart fella, Abraham Lincoln, if you give me 6 hours to chop down a tree, I will spend 4 hours sharpening the axe. Let the sharpening begin.


Without a doubt!  I received the post below from Hubspot today, my fav inbound marketing company, and I wanted to elaborate on this topic and also bring their blog to your busy eyeballs. I’ve been doing research on this because a few of my clients have been asking for help with search engine optimization (SEO).  The goal of SEO has always been that we have to place high in keyword search.  Now, it seems that Google has changed its algorithm (albeit I hold no grudges because, as is evident in past blogs and on my website, IMHO Google Apps is a no-brainer IT solution and those not leveraging Google are spending too much time and $ on IT but I digress …).

Here’s the big news:  Google announced yesterday that is has upgraded its search engine to include social results for users signed into their Google accounts. This means that people will start seeing search results from their friends on Twitter, Blogger, Flickr, LinkedIn, etc.  Ironic that this all comes on the heels of Facebook also rolling out a major upgrade.

Anyhoo, this is going to be really really big.  I’ve already seen Facebook pages rank high in organic search results for my clients and not only on Google but also Yahoo and Bing and I’ve managed to sneak smaller fish into the big pond because we’ve nabbed a keyword and used that in our Facebook user-friendly URL.  BTW, if you haven’t already gotten a user-friendly Facebook URL (e.g., www.facebook.com/NextGenVITConsulting) you should jump on this ASAP and – FREE SEO HINT HEREuse your targeted keyword in your URL before your competition does.  Note you need 25 LIKES on your page before this option becomes available in your Facebook account manager.

And here’s Hubspot’s 2 cents:

Rank Doesn’t Matter Anymore
With this latest update from Google, rank officially died as a metric for businesses to obsess over. It now doesn’t matter if you rank in the top slot for a certain keyword, because Google is quickly scaling personalized and social search. This means that everyone who searches will see a different page of results, based on their location, search history and their connections across the social web.

Marketing Takeaway
Stop obsessing over rank and keyword stuffing. Instead, focus your time and effort on creating amazing blog content and distributing it through social media. Develop strategies and prioritize engagement on each social platform to help build reach that brings organic search traffic to your website.

For a full understanding of these new changes, watch the new video explaining social search improvements from Google on the link below.

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/9778/Google-Launches-A-More-Social-Search.aspx#ixzz1EKOal0Pe

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